Search engine optimisation (SEO) is a complex web marketing strategy that is constantly changing. Therefore, it can be hard to pinpoint the ‘best way’ to go about SEO. It’s also hard to know what to believe; there are many claims regarding SEO that are simply not true.
This article debunks 10 myths surrounding SEO in 2015.
1. Link building is no longer viable. Google’s recent algorithm updates (Penguin updates) have made it much harder to build links. It’s no longer possible to buy links, or build large volumes of poor quality links to a website. Google notices – and there’s every chance your site will be penalised. However, this doesn’t mean that link building is dead. It simply means that you have to be smarter about it – links should only be placed on high quality, authoritative sites. Think quality over quantity.
2. SEO is being replaced by content marketing. Content marketing is big right now, but it’s not replacing SEO per say. Rather, it’s a critical SEO strategy. The two work hand in hand.
3. SEO is all about link building. On the flip side to the first myth, some believe that SEO relies on link building. While it’s true that links are a strong rankings factor, Google looks at more than 200 factors – so links are not the only thing that influences rankings.
4. Social media signals directly assist your online marketing in Brisbane at cheapest rates. A strong social media presence can help boost page authority – however likes, follows and +1s do not directly assist your SERP rankings at this point in time.
5. Press releases are no longer useful when it comes to SEO. Sure, keyword-stuffed press releases that are designed specifically for SEO purposes are no longer very useful. However, press releases still serve a purpose – their original purpose in fact. Your press release can tell potential clients and the media about your new product or service offering – and if you make the press release interesting, someone might share it. Once this happens, then it will start to help your SEO efforts.
6. Anchor text should be optimised with keywords. Optimised anchor text used to work quite well – however over the past year Google has cracked down on it. Optimising anchor text is no longer an effective strategy, in fact over-optimisation can actually lead to your site being penalised.
7. Guest blogging is bad. Guest blogging is actually an effective way to boost site authority – when it’s done properly. Google has cracked down on spammy guest blogs – that is, blog sites set up for blogs that have been created purely for SEO purposes. Blogs need to be created to build your brand image in the eyes of your target audience – only then will they meet the standards expected by Google.
8. Mobile search and desktop search are the same. Google is starting to view these searches differently. In fact, it looks as though mobile-friendly websites are set to rank better for searches carried out from a mobile device.
9. It’s good to use lots of internal content links. While this once worked well, it’s now about quality rather than quantity. Internal links are no longer a major rankings factor, so it’s best to only use links that aid user experience.
10. Your website needs to rank on a national scale. In actual fact, local search results are some of the most lucrative. Google Maps listings (local search results) show up first when internet users enter a local search query, drawing in relevant, local traffic.
Is your agency on top of the latest SEO strategies? In a similar way to other top firms, WME Group reviews all practices regularly. It’s the only way to determine fact from fallacy. As a business, it’s important to choose an agency that understands current practices. Remember that some services are offered through an SEO reseller – and therefore it can be hard to now exactly how work is carried out. The important thing is to take your time and thoroughly research the agency you’re looking to go with. You want to ensure that your marketing dollars are working towards growing your brand – not being wasted thanks to an agency that believes marketing myths!